Trademarking a name is a great way to protect a business from the risk of another company or individual using the same name, logo, or slogan. Failure to trademark a name can lead to a variety of challenges, including potential legal action and financial losses. Additionally, unregistered trademarks can be difficult to enforce, making it difficult to protect a business's reputation. Lastly, if a name is not trademarked, another business may gain exclusive rights to that name, preventing the original business from using it. To ensure the success of a business, it is important to consider trademarking a name.